We turn your superpower into a brand your market recognizes BEFORE they ever need you. 3 main steps:

1. Find your superpower. Our Brand deep dive uncovers your voice, your story, and what you stand for that makes you unique.
2. Put it in front of your market. We write the scripts, you film them, and we edit and run them as ads on Facebook and Instagram. Every creative is designed to capture the clients that need you today or warm up your future clients.
3. Turn attention into signed cases. Every response is screened against your criteria, and every signed case teaches Meta to find more people like your clients.

The result: you’re known before you’re needed, cases come to you, and your cost per case falls as your market presence compounds.

We’re veterans in this game, and personal injury is all we do. Having worked with over 150 firms in the past 7 years, our track record speaks for itself. Most of our biggest success stories have come from clients who had previous bad experience(s) with paid marketing.

Here’s a few things that differentiate us:

• Your brand, not someone else’s. We never generate your leads from third-party accounts. Every creative runs from your firm’s own pages, with your face and your name on it.
• No long-term contracts. We earn our clients’ business every month, and we only believe in win-win relationships. Our clients are never counting the days until their contract runs out.
• Full control and visibility. Every asset we build and run for you lives in your accounts. You see every creative, every lead, and every number, live, whenever you want. We don’t hold anything hostage. Our clients stay long term because what we do works, period.

90%+ of your future clients use social media every day, and unlike search, it isn’t zero-sum. Social media ads are the great equalizer to getting cases cost effectively in your market. The good news for you is most firms have no idea how to run them correctly.

Quality comes from two places. Branded video ads allow you to show up repeatedly in the feeds of your target market and build familiarity and trust. We aren’t generating random names and numbers in your inbox. And every submission must pass your screening questions (accident date, fault, treatment, current representation) plus phone verification before it ever reaches intake.

Two phases. The first 90 days is the foundation: we hone in on your brand, write your scripts, edit your first ads, build out your campaigns, then launch and optimize. This part is the most critical and the most labor intensive, and that is why the investment is front loaded. Think of it like launching a rocket. 80% of the fuel is used to get the rocket off the ground and into orbit. Everything we build is designed to make you profitable in the short term, with compounding rewards in the long term.

After that, we continue month to month at a lower monthly fee, producing new ads, testing, optimizing, and reporting as your brand grows. Our team strategizes with you along the way so that you can scale according to your goals. Ad spend is separate and goes from you directly to Meta. We walk through the exact investment on our call, once we understand your market and goals.

Yes. You are the brand, and you can’t outsource YOU. We have multiple formats and creative options for diversity, but our best performing clients have the attorney front and center. We give you EVERYTHING you need to film you videos including scripts, location settings, camera settings, and filming instructions.

Less than 5% of PI lawyers are utilizing video on social media, and that is a big part of your competitive advantage.

The time commitment varies depending on your goals, and much of your involvement is front-loaded during the onboarding process. As far as filming time, each batch should take you 45 minutes to 2 hours to film, and frequency is every 4–8 weeks depending on how much creative your campaigns require.

You own all of it from day one: the ad account, the pixel and its data, every creative, and every lead. It’s built and managed in your accounts, not ours.

After the first 90 days, it’s month to month with no long-term contract.

2 options: If you already have an established intake team, we will integrate everything directly into your existing setup.

With our Full Service Option, our US-based, bilingual intake team calls each lead within minutes, 24/7. They screen against your specific criteria, send and receive your signed retainer, and live transfer any critical cases straight to you.

Our intake is billed as a flat fee per lead with no minimums, and there are no additional fees per signed case. All at a fraction of the cost of hiring even a single intake specialist at an hourly rate.

All ad spend is billed through your own accounts directly from Meta, and we don’t have a set minimum spend. Your budget will always depend on your market, your capacity, and your average case values. Our best clients are spending a minimum of $10,000/month in ad spend, and many have scaled far beyond that.

No. While the X-Factor System is proven, we cannot guarantee your specific level of experience, enthusiasm, or effort.

We have generated over 5,400 cases and $32 million in fees in multiple markets and budgets, and we have found that our best performing clients have these 3 things in common:

• They move fast and are coachable to our system.
• They are willing to show up and be the face and voice of their brand.
• They take an active role in their firm’s success.

We have a long list of testimonials on our landing page, and many of our clients are visible and not hard to find. But ultimately, their success won’t automatically transfer to you. You are the X-Factor, and your results will depend on many factors (i.e. your market, ad spend, intake process, and commitment to the system).

Our onboarding process is very efficient, and most firms launch within about 14 days. However, this is dependent on you completing the onboarding and submitting the initial assets in a timely manner.

Once launched, your ads run immediately, and most clients see leads in their first several days and signed cases within the first month. Everything we build is designed to make you profitable in the short term, with compounding rewards in the long term.

We are very familiar with the bar rules of many states, as well as Meta’s terms and conditions when it comes to attorney advertising, and that is reflected in how we script, edit, and run your campaigns.

However, everything runs in your name and from your accounts, so ultimately you are responsible for anything compliance related, including providing us with the correct disclaimers if applicable and any guidelines for the scripting of the ads or copy.